YOU DON'T REALLY HAVE A CHOICE

 

Purpose will become an imperative for almost every organization. Even for companies excellent at customer intimacy and digitization. Not engaging in purpose implies following substantial business risks:

  • ‘Old world identity’, i.e. manipulative and greedy
  • Unattractive for NextGen talent
  • Missing out on big customer movements like conscious consumption
  • Commodity trap
  • 3rd party Interface dependency
  • Limited access to customer’s personal data
  • Reputation threat due to value chain transparency
  • Raising social and market norms in sustainability
  • Employee disengagement & immobilisation
  • Sustainable economy legislation
  • Integrated reporting & true cost calculation