YOU DON'T REALLY HAVE A CHOICE

Purpose will become an imperative for almost every organization. Even for companies excellent at customer intimacy and digitization. Not engaging in purpose implies following substantial business risks:

• ‘Old world identity’, i.e. manipulative and greedy
• Unattractive for NextGen talent
• Missing out on big customer movements like conscious consumption
• Commodity trap
• 3^rd party Interface dependency
• Limited access to customer’s personal data
• Reputation threat due to value chain transparency
• Raising social and market norms in sustainability
• Employee disengagement & immobilisation
• Sustainable economy legislation
• Integrated reporting & true cost calculation