Profit and Purpose: a positive sum game. Short term & long term.

For all types of companies: big and small, stock market listed and family owned.

Purpose drives value and growth thanks to:

  • A distinctive identity and narrative
  • Deeper customer relationships
  • Customer value creation & price premium
  • Hiring and retaining top talent
  • Providing employees with a sense of meaning and fulfillment
  • Employee ambassadorship
  • Innovation power: ideation and collaboration
  • New world business models: sharing economy & circular economy
  • Embracing shared value market opportunities
  • Bigger army of friends
  • Earned communications - Social currency
  • Movement and transformational agility
  • Access to capital