SO MUCH TO WIN

Profit and Purpose: a positive sum game. Short term & long term.

For all types of companies: big and small, stock market listed and family owned.

Purpose drives value and growth thanks to:

• A distinctive identity and narrative
• Deeper customer relationships
• Customer value creation & price premium
• Hiring and retaining top talent
• Providing employees with a sense of meaning and fulfillment
  
• Employee ambassadorship
• Innovation power: ideation and collaboration
• New world business models: sharing economy & circular economy
• Embracing shared value market opportunities
• Bigger army of friends
• Earned communications - Social currency
• Movement and transformational agility
• Access to capital